Why pre-order model?
What differentiates us from other fast fashion brands is our effort to achieve sustainability indicated by our zero inventory mission and pre-order system. To be honest, we're not 100% zero waste (though that's a future we'd like to work towards) currently but we definitely have sustainability in mind as we make our products. By normalizing pre-order models we can help the fashion industry stay trendy while not killing the planet. Better yet, our pre-order model relies on you! We involve you in deciding what to produce — and how much of it — but this also means we only keep a small number of every style in stock, to ensure we don’t have pieces that go to waste. We do care about the environment and are doing everything possible to make this planet a better place.